Not so long ago, Polaroid announced that they were gonig to stop producing their iconic camera with self-developing film. With the arrival of the digital era, there's no place for such an item and apparently the sales were exponentially decreasing...
Ever since then, Polaroid pics have become the biggest trend! Most of the streetwear brands, designers and magazines in the design field, started presenting their creations in Polaroid format, so the soft pastel tones have taken over a scene, that was bored of the oversaturated colors presented by many photoshppers.
The whole industrie has stood up to say goodbye to the machine that has been used for so many years to prepare the fashion shows and after a long time of being ignored, they are suddenly at the highest point when they're going to dissapear...it's quite common to appreciate the good things we have once we loose them.
Here is my small tribute to it! ( click on the pics to enlarge them )
Sunday, October 4, 2009
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