Fuck Fashion! Where Is Jane??

Dear followers,
I have to apologize for being quite inactive lately. It's been a lot going on my mind and even though I have material to post and time to do it, I just didn't feel like doing anything but watching crap on TV, eating junk food and laying on my couch... The weather didn't help much, always 2 digit numbers bellow cero, dark as a tunnel with no train crossing it, and dirty snow everywhere.
"Fuck Fashion, Where is Jane?" That was the title of my ex classmate Eric Ruhle´s last project in our Foundation year... It was a collection inspired on a girl he met and never saw again, also criticizing fashion in a funny way. Always loved the title ( the project was also pretty cool...).
Recently, I am starting to really hate fashion more than ever and that's a horrible thing to say from a fashion designer, but that's the way I feel about it. The more I go thru it, the more it makes me sick...
Don't get me wrong, I love clothes and I definitely love style... style, manners and body language are the superficial aspects that attract me most of a person, more than beauty ( don't forget I'm strictly talking about superficial virtues!! ).
Honestly, I truly believe that now a days taste makes the social station. Especially with the global expansion of "pronto moda" chains and the consolidation of second hand stores, flea markets etc... your whole outfit can be worth no more that 50 bucks and look ten times more refined and chic, than someone's that costs 5000... Always loved the final quote in H&M's ad with Karl Lagerfeld, when the snobby fat guy tells him: " BUT IT'S CHEAP!!!" and Kaiser Karl answers: "Cheap, what a depressing word! It's all about taste, if you’re cheap nothing helps".
I also love design and quality. Designers like Martin Margiela, Junya Watanabe, Come des Garçons or maisons like Yves Saint Laurent, Lanvin or Bottega Veneta in order to mention some of them, usually create amazing timeless pieces, because of their smart cuts, smart details, creative solutions or because of their comfort and quality... it's pretty obvious that cashmere just feels much better than wool, or a two ply 180's cotton shirt much better than a polyester one (and if you don't appreciate it, you don't have much sensibility! There are people who don't distinguish Coke from Pepsi and say that they just taste the same! ) Sometimes I wish I'd be one of those, cause would make things much easier.
Those are the things I like in the industry: the creative part and/or the craftsmanship. What I dislike is the unifying process that fashion represents or even worse, the frivolous and excluding attitude in some cases. People start looking like clones everywhere and seems that, if you're not on that boat, you have no idea what is going on.
I've lived in Stockholm for almost a year now, and this place is probably the closest one from the Fashionista's Paradise that I've ever been (even more than Milan, London or Paris... I was in NY when I was 13 so I can't really tell how it is now...).
Here, people are tall, beautiful and very, very fashion conscious!! They follow fashion to a point that, in my humble opinion, is even too much! Most of them look great and that's a fact, but there's a lack of personality in most of their looks.
The Swedish kids follow the trend doctrine so hardly, that they look like a stylish army of good-looking people, so in a way they are not even stylish anymore. Those who two years ago were worshiping Hedi Slimane's dark skinny look, picked up now the relaxed Brooklyn style. So, all the fashionable folks in Stockholm look like farmers or sailors with their long beards, flannel checked shirts, heavy Norwegian knits, roll up non washed denim, tan boots...they all wear a knitted hat in a new specific way (rolled and on the back of their head...) and the same kind of parka.
It is really funny and interesting how fashion, which was born to unify, makes people that follow it belief that they're different!
It’s normal to follow it a bit in terms of volume, silhouette, proportions, colors etc (if not you would look like you came from another era!) but I think it’s important to give your personal twist to it, to not forget who you are, how do you wanna present yourself to the world and to keep it unique and personal.
Remember what Saint Laurent once said: " Fashion Fades, Style Is Eternal".